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ORS Retailing (ebook)
ORS Retailing (ebook)
Lennora Putit, Nur Shahrulliza Muhammad, Zarith Delaila Abd Aziz
This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing.
Table of contents
1. Retailing Overview
2. Category of Retailers
3. Understanding Retail Customers
4. Analyzing Retail Competition
5. Retail Channel Behaviour
6. Legal and Ethical Behaviour
7. Market Selection and Retail Location
8. Merchandise Buying and Handling
9. Retail Pricing
10. Retail Promotion
11. Store Layout and Design
12. Customer Service and Retail Selling
13. Managing Retail Employees
14. Building a Career in Retailing